BlueStone launches private client group

BlueStone Advisors has launched a private client group (PCG) to provide affluent and high net worth individuals and families with personal asset protection.

BlueStone said the addition of the PCG  was a natural extension to its core product offering, leveraging its existing relationships with business owners.

It also continues the expansion of its product offering beyond the commercial sector, and into the personal lines space, noted Tracie Rasmussen, CEO of BlueStone Advisors.

BlueStone Advisors began its existence in 2012 as a boutique risk management and employee benefits consulting firm, focused on alternative risk transfer and self-funded strategies for upper-middle market clients.

It now has over 15 practice areas, including captives, employee benefits, professional liability, construction, manufacturing, cyber risk, logistics, private client and more.

Andrew Royce, president of BlueStone Advisors, said: "As we have established ourselves in the commercial sector, we will continue to identify innovative ways to create custom insurance programs to protect the significant personal assets of the private client market."