GEB partners with Euphoric to transform global benefits with AI-powered platform

Generali Employee Benefits (GEB) Network has announced a new strategic partnership with AI-benefits innovator Euphoric, which has developed what it describes as an AI-powered, all-in-one benefits management platform providing cutting-edge global benefits analytics for global HR leaders and their employees.

Euphoric is an AI-first, next generation benefits administration platform, the company said. The platform is designed to help employees and employers navigate the complexities of corporate benefit plans.

For employers, Euphoric has developed a Global Analytics Platform (GAP), providing one centralised view of the global benefits ecosystem. This platform enables HR/Benefits managers to:

• leverage integrated AI tools to understand and organise all existing EB policies and detailed benefits by country;

• identify gaps in coverage at the local/global level to better address benefit inequities;

• engage with insured members to improve their understanding of corporate benefits, and encourage appropriate, proactive health management;

• one comprehensive platform supporting strategic decision making across all local/global markets.

For insured employees, Euphoric offers various modules essential for understanding and utilising their corporate benefits, including:

• a navigator module that delivers an AI-generated, hyper-personalised view of employee benefits. This means that each individual can interact with the platform to find the benefits that are relevant to their age, gender, health needs and interests;

• a rewards & discounts module, for access to discounted supplemental products and services;

• an employee recognition module where benefit managers can publicly recognise individuals for great work and achievements across the organisation;

With employer and employee modules combined into one unified platform, implementation across the corporate enterprise is simplified and streamlined.

Ludovic Bayard, chief executive of GEB Network stated: “At GEB, we believe in the power of innovation to bring people closer to better solutions. Our partnership with Euphoric marks a pivotal moment in global benefits management—one where AI doesn’t just support the process, but transforms it. Euphoric’s platform revolutionises how benefits are managed, communicated, and delivered across organisations, accelerating access to complex global data and simplifying strategic decision-making. This collaboration reflects our shared commitment to progress, well-being, and delivering meaningful, tech-driven impact to clients worldwide.”

Through this partnership GEB is demonstrating its ongoing commitment to leveraging the latest in benefits technology to support its global client base, the company said.

With AI-powered insights and one centralised view of global benefits data, GEB sees the Euphoric platform as a game-changer in benefits tech and is pleased to offer it to global clients through a pre-negotiated arrangement with Euphoric.

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