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Marsh: captives key to affinity success

In today’s competitive business landscape, affinity insurance programmes that overlook captive solutions risk falling behind, according to Marsh in a new report.

The Marsh report, entitled ‘Using captives to unlock value in affinity insurance programmes’, in partnership with the Open & Embedded Insurance Observatory, reveals how forward-thinking organisations harness captives to enhance risk management, reduce costs, and boost customer loyalty. 

Marsh said that the report allows clients to learn how a captive interacts with the insurance market to align with their business goals and deliver long-term stability for their affinity insurance programme.

Marsh said that the report will help clients to:

• Understand how captive insurance functions are structured.

• Identify the key benefits of transferring the risk from an affinity insurance programme to a captive.

• Navigate the process of establishing an affinity insurance programme in a captive solution.

• Don’t let traditional insurance models hold your organisation back. Discover proven strategies to manage risk transfer while you unlock value, improve operational efficiency, and build a resilient, customer-centric insurance approach.

“Act now to stay ahead of industry shifts and position your organisation for sustainable success,” said Marsh in a statement about the report.

For more information contact Marsh.

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