Risk Strategies, the specialty insurance brokerage and risk management firm, has unveiled a new brand strategy to bring its various divisions together as one holistic brand.
Risk Strategies was founded in 1997 and has since grown both organically and through a series of M&A deals. It now has over 25 specialty practices and 2,500 employees across more than 100 offices in North America.
In particular Risk Strategies has sought to grow its specialty practices and talent, while expanding the strength and depth of its property and casualty, employee benefits and private client markets.
John Mina, chief executive officer at Risk Strategies, said it has sought M&A deals with companies that have a unique and compelling value proposition. “Over 100 organisations, each with specialty expertise and capabilities, have joined us,” he said. “The new brand will help us go forward collectively as Risk Strategies.”
Jennifer Johnston, chief marketing officer at Risk Strategies, added: “The new brand is a reflection of our ever-growing portfolio and is intended to help us collectively present our full suite of capabilities to the marketplace and to current and prospective clients.”
Risk Strategies, John Mina, Jennifer Johnston