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16 January 2025news

VCIA rebrands with new website

The Vermont Captive Insurance Association (VCIA) has launched a comprehensive rebrand, including a new visual identity, tagline and state-of-the-art website (vcia.com).

According to the VCIA this reinforces its position as community leader in the captive space, and a champion for Vermont’s thriving captive insurance industry.  

The new slogan “Captive Excellence Starts Here” emphasises the inclusive, member-driven arena VCIA sustains for captive insurance professional development and business relations. The future-focused logo signals an innovative ethos akin to the evolving and expanding captive industry.   

The centrepiece of this transformation is the launch of a new website, designed to serve as a comprehensive resource hub for members and industry professionals. The platform features enhanced functionality including: 

- A Captive Media Library featuring the latest on industry trends and emerging risks 

- Captives 101, content and resources that demystify captive insurance for newcomers 

- An interactive directory of service providers and industry partners 

- An advanced AI-driven knowledge assistant, empowering professionals in the captive insurance industry to learn, grow, and innovate. (Available later in the year.)

“Our new digital platform represents a significant investment in our members' success,” said VCIA chief executive Kevin Mead. “By providing cutting-edge tools and resources, we're ensuring that Vermont remains at the forefront of captive insurance excellence.”

“This brand and website launch is a sign of things to come,” said VCIA board chair Gail Newman. “More innovative and relevant strategic initiatives are planned for 2025, providing substantial value, insight and support for organizations to enhance their day-to-day captive operations.”  

The rebranding initiative coincides with VCIA’s 40th anniversary which it said is a celebration and launchpad for the association’s bold future.

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