9 December 2020

Beach & Associates renames itself as Acrisure Re and Acrisure London Wholesale

Beach & Associates, the reinsurance brokerage business of Acrisure, is being renamed as Acrisure Re and Acrisure London Wholesale, as part of a broader rebrand of Acrisure, its parent company.

The Acrisure rebrand is designed to emphasise its tech-enabled strategy and its commitment to using technology to enhance every facet of the business.

Acrisure’s 2018 acquisition of global reinsurance leader Beach & Associates marked its first partnership outside of North America. Acrisure Re and Acrisure London Wholesale will look to capitalise on value chain opportunities and connect underwriting capital with large quantities of risk, Acrisure said. Acrisure wants to position Acrisure Re and Acrisure London Wholesale as the most attractive platforms for accessing risk at scale.

Acrisure recently acquired the artificial intelligence-powered insurance businesses of Tulco, which it said has already accelerated sales development and risk intelligence across its portfolio. The rebrand is also aimed to better integrate Tulco and Acrisure.

Grahame Millwater, a member of the Acrisure executive team and chairman of Acrisure Re, said Acrisure combines the strengths of a top brokerage and a leading tech company.

“Beach & Associates recognises the power of going to market as Acrisure, which will create copious value across multiple industries using data and AI,” he said.

Jason Howard, chief executive officer at Acrisure Re, said: “We’ve only scratched the surface of what is possible. Concepts such as advanced underwriting algorithms with predictive modeling will completely change the game for our clients and partners.”

Greg Williams, co-founder, chief executive officer and president of Acrisure, added: “Prior to the onset of COVID-19, Acrisure recognised the strength of a digital platform and we’ve spent considerable time and capital building a tier-1 tech team and deploying AI across the company. The pandemic and resulting changes to business, commerce, and society at large reaffirm this decision.”