generali-istock-baloncici
Generali, istock, Baloncici
5 December 2022

Generali shuffles leadership at Employee Benefits


Frederik Van den Eede has been promoted to chief marketing officer at Generali Employee Benefits (GEB). Previously head of client services, Van den Eede started his new role last month, according to his LinkedIn profile.

He replaces Christian Keller, who in October became GEB’s chief strategy and transformation officer.

On his LinkedIn page, Keller said the main objective is to bring the company’s value proposition as the global Employee Benefits distribution platform to the next level and foster the profitable growth of business with its clients and network partners worldwide.

“This means introducing new digital offerings which aim at increasing customer lifetime partner experience and reducing the cost by simplifying and digitalizing our core business processes,” Keller said. “Our GEB people and talents remain the main enabler on our transformation journey and we will foster their personal and professional growth,” he added.


More on this story

Analysis
25 January 2023   Generali and EY plan a series of events for 2023.
Analysis
10 October 2022   Executive was formerly a captive manager at Generali.
Reinsurance
18 July 2022   Flood warning software to be made available to clients concerned over surface flooding.

More on this story

Analysis
25 January 2023   Generali and EY plan a series of events for 2023.
Analysis
10 October 2022   Executive was formerly a captive manager at Generali.
Reinsurance
18 July 2022   Flood warning software to be made available to clients concerned over surface flooding.