8 May 2024news

BRP rebrands as The Baldwin Group

Broker and insurance solutions provider Baldwin Risk Partners has rebranded as The Baldwin Group, saying it better reflects its approach to delivering solutions to its clients. 

The Tampa, Florida-based company, which has grown revenues from $140 million in 2019 to $1.2 billion in 2023, said its retail brokerage operations – with nearly 40 regional brands – will also transition to The Baldwin Group as the singular “go-to-market” brand delivering a broad range of business insurance, employee benefits, private client, and personal insurance advisory solutions. The firm’s retail brokerage operations includes the Insurance Advisory Solutions (IAS) and Mainstreet Insurance Solutions (MIS) operating segments.

“I am very excited to announce that BRP is now The Baldwin Group. For us, The Baldwin Group is more than just a new name. It is truly indicative of who we are as a firm – a cohesive group of experts in business insurance, employee benefits, retirement planning, and all areas of private and personal insurance,” said Trevor Baldwin, Chief Executive Officer of The Baldwin Group.

“Our clients are constantly pursuing what’s possible for themselves, their families or their businesses; from renting their first apartment to taking a company public or expanding its operations internationally. ‘Protecting the Possible℠’ conveys the role our firm plays in safeguarding the ambitions and achievements of every stage of our clients’ personal and professional lives.”

The firm now has a nationwide platform serving more than 2 million clients in all 50 states and globally. With nearly 4,000 colleagues, the firm is consistently ranked a “Great Place to Work” by the likes of Fortune, Business Insurance and USA Today/Top Workplaces USA.

"Following today’s announcement of the move to The Baldwin Group, partner brands within the IAS and MIS operating segments will begin to transition later this summer," the firm said. "Brands within the firm’s Underwriting, Capacity, and Technology Solutions (UCTS) segment as well as Westwood Insurance Agency, will continue to maintain independent go-to-market brands. 

"Additionally, effective May 2, 2024, BRP Group, Inc. will be renamed as The Baldwin Insurance Group, Inc., and Baldwin Risk Partners, LLC will be renamed as The Baldwin Insurance Group Holdings, LLC. The firm expects to complete its brand integration work in early 2025."

The first phase of the firm’s rebranding efforts also includes the launch of the new website, Protecting the Possible℠ brand positioning, and other relevant content and marketing assets.

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