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  • EIP joins Brokerslink network to expand embedded insurance expertise
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18 September 2025news

EIP joins Brokerslink network to expand embedded insurance expertise

Global broking business, Brokerslink, has added embedded insurance expert EIP as its newest affiliate. 

UK-based EIP is a provider of embedded insurance solutions for some of the world’s leading global brands, helping them quickly and easily launch and scale embedded insurance programmes.  EIP’s global clients generate over 200 million Euros in GWP, processing over 300,000 claims per year.

Brokerslink now has 16 specialist affiliates, risk and insurance companies that complement the business’s international broking network with a wide range of value-added services and skills.

Carla Alves, marketing and operations director for Brokerslink welcomed EIP, stating: “Over the past year, we’ve welcomed a number of new affiliates to our global risk and insurance ecosystem. Many of these are specialised companies that help our brokers to increase the value of their client propositions with expert risk and insurance consultancy, innovative technology solutions, and exciting new distribution solutions.

EIP has one of the most experienced teams in the embedded insurance space. With over twenty years of dedicated experience helping major clients to grow and scale their embedded solutions, we know they will provide real value to our broker Partners and Affiliates all around the world.”

Ross Sinclair, EIP’s chief executive added: “Embedded insurance represents one of the biggest disruptions in the insurance distribution model of the last twenty years. Insurance can now be embedded into virtually any consumer buying journey, quickly, easily and transparently, helping customers to understand the value of the protection they’re being offered. We believe there’s a significant opportunity for brokers to embrace embedded insurance as a means to differentiate themselves in the current landscape.

“We’re looking forward to working closely with Brokerslink’s broking Partners and Affiliates to help them realise the potential of embedded insurance and make it a valuable part of their offerings.”

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