MAXIS GBN CEO flags EB demand from mid-market firms

The CEO of one of the largest employee benefits networks, which now works with more than 80 multinational employee benefits captive programmes, has flagged growing demand from smaller companies.

Speaking to sister publication Captive Review, Mattieu Rouot (pictured), CEO of MAXIS Global Benefits Network, said while its strategy remains focused on the growing demand for EB captives, there are also opportunities for more mid-market companies to manage their employee benefits globally.

This year marks a decade since MetLife and AXA decided to establish MAXIS GBN as a standalone joint venture company. Since then, it has grown to become a leading employee benefits network and now works with more than 80 multinational employee benefits captive programmes.

While Rouot believes large multinationals are still a primary focus for MAXIS, he told Captive Review that future growth will also come from organisations that have traditionally been considered too small or too early in their employee benefits journey to establish captive programmes.

To support those multinationals, MAXIS launched a multi-employer pool (MEP) last year. Designed to provide a stepping stone towards more sophisticated global employee benefits structures, MEP is considered a less volatile entry for smaller multinationals looking to manage their benefits programmes globally.

“We’ll see more and more interest from smaller companies,” Rouot told Captive Review. “I’m quite hopeful that more mid-market companies will look to manage their EB centrally in the next five to 10 years, and we’re well positioned to support them through this journey.”

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