Acrisure buys Affinity Brokers

Acrisure has acquired Affinity Brokers. The deal is expected to close in the near term, pending FCA regulatory approvals. Affinity is the 11th partnership for Acrisure in the UK market.

“Affinity provides Acrisure with a commercial broking operation in Scotland to drive organic and inorganic growth using a unique, technology-based digital affinity capability,” said Mark McIlquham, president of Acrisure UK Retail. “Scott and Yvonne have built a brilliant business and we’re thrilled to welcome them to the Acrisure team early in the New Year.”

Founded in 2010 by Scott Meechan and Yvonne McKnight, Affinity is a commercial insurance broker based in Glasgow, Scotland. The business has grown and developed a specialism in jewellery and jewellers block, becoming one of the top three jewellers block brokers in the UK. The business is principally divided into two offerings: firstly, a high-quality commercial and corporate broker and secondly, a technology-enabled affinity offering for point-of-sale and embedded insurance products across a variety of sectors.

Affinity will continue to operate under its brand and existing management team, led by Scott Meechan and Yvonne McKnight. Leadership saw in Acrisure a partner that similarly values clients’ experience and the opportunities presented by technology.

Commented Scott Meechan: “Acrisure is the perfect fit for Affinity. The partnership offers significant benefits that will enhance our proposition for our team, existing clients and new clients. It will also allow us to extend our technology-enabled offering to a global audience.”

Said Yvonne McKnight: “We are absolutely delighted to be joining Acrisure, a company whose values and ambition so closely align with the Affinity ethos. We are excited about the future of our partnership, and the opportunities it presents for everyone involved.”