HSBC Life enhances its health and wellbeing platforms with dacadoo partnership
HSBC Life is partnering with dacadoo to help customers improve and maintain their physical, mental and financial wellbeing.
HSBC’s insurance business is integrating dacadoo’s Digital Health Engagement Platform into its recently launched health and wellbeing platforms, which are available to both corporate and retail customers.
Dacadoo’s technology draws on a broad selection of motivational and scientific principles, ranging from artificial intelligence and gamification, to automated coaching and behavioural science.
Once dacadoo has been integrated HSBC Life’s Well+ and Benefits+ customers will gain access to personalised insights about their overall health and wellbeing, and receive incentives and rewards for healthy behaviours across lifestyle, body, mind and finances. It will provide a “health score”, indicating overall health, which changes in real-time depending on the user’s lifestyle factors such as health, nutrition, activity and sleep.
Well+ is also being integrated into HSBC’s core mobile banking app.
HSBC Life’s Well+ and Benefits+ platforms, which are designed to encourage people to shift towards and maintain a healthy and financially-fit lifestyle, are currently available in Hong Kong. A customised version is being launched in mainland China, powering the Pinnacle Personal Wealth Planner platform, as well as Singapore and other markets over time.
Bryce Johns, global chief executive officer (CEO) of HSBC Life and Insurance Partnerships, said: “Helping our customers make the shift to healthier lifestyles is a key strategic priority for us. Our partnership with dacadoo, and our uniquely integrated approach to health and wealth, will enable our customers to take even greater control of their physical, mental and financial wellbeing.”