Allianz has announced a new global partnership with Chinese pianist, Lang Lang. The musician will serve as a global brand ambassador, and in return Allianz will sponsor a dedicated youth program run by the Lang Lang International Music Foundation.
This latest partnership, according to Allianz, demonstrates the company’s strategic approach to sponsorships. Joseph Gross, global head of market management at Allianz SE, commented: “extending our existing sponsorship portfolio by adding a high calibre engagement in arts and culture opens up a new world to us. As a trusted partner and insurer of sports, culture and youth we always strive to make our brand tangible and emotional. Lang Lang gives us a great opportunity to get involved with music lovers of all ages.”
Allianz, sponsorship, music, charity