24 April 2013Cayman analysis

Cayman launches new branding at RIMS 2013

The Cayman Islands captive insurance industry has rolled out a new brand at the RIMS 2013 conference to promote “its integrity and transparency”. The industry has developed the tagline “Cayman Islands: Clearly Better Business” to illustrate professionalism and communicate the domicile’s reputation as a well-established financial centre.

Rob Leadbetter, chairman of the Insurance Managers Association of Cayman, said of the decision to rebrand: “we are well aware that we are operating in an increasingly competitive and mobile market and although Cayman is one of the world’s largest insurance domiciles, we do not have the luxury of complacency. Our audience is sophisticated and professional and we need to be communicating with them in a sophisticated and professional manner.”

Denise Gower, managing director of Fountainhead Business Development, the company selected to execute the rebranding effort, described her company’s approach to the project. She said: “it is no secret that Cayman is often not well-represented in the mainstream media despite the jurisdiction’s high standards of compliance with international regulatory initiatives and its sound legal and regulatory regime. We wanted this new brand to hit these misperceptions head-on.”