24 January 2013Executive Appointments

Crusader and Lionheart create Advantage in rebrand

The Crusader International Group of Companies and its US affiliate, Lionheart Insurance Group announced on Monday that they would rebrand the combined entity under the Advantage Group of Companies brand.

The rebranding is due to take place as the group celebrates its 20th year of doing business in the Cayman Islands. Services extended by Advantage include captive management and rent-a-captive facilities.

Advantage president, Fiona Moseley chalked the rebranding effort up to increased competition in the insurance marketplace, saying:  “our advantages are in the locations we serve from, the solid regulatory environments of those locations and the broad, yet integrated services that we provide. This kind of competitive edge can be enhanced by providing these services with the solidity of a single brand. The name Advantage is the perfect choice for us as it is easy to use in the many corners of the world that we touch.”